CRM Manager
What you’ll do:
Develop and optimize user communication flows (email, push, in-app, etc.);
Create retention strategies tailored to key audience segments;
Test hypotheses, analyze user engagement and behavior metrics (retention rate, churn, LTV, etc.);
Work closely with analytics, marketing, and product teams;
Manage trigger-based and automated campaigns via CRM platforms (e.g., Braze, Customer.io);
Monitor the effectiveness of ongoing activities, prepare reports, and suggest data-driven improvements.
What we expect:
2+ years of experience in Retention / CRM / Lifecycle roles;
Strong knowledge of CRM systems and marketing automation tools;
Experience in user segmentation and building personalized communication;
Solid A/B testing skills and the ability to interpret results;
Proficient in analyzing product metrics and working with dashboards and reports;
Advanced skills in Excel / Google Sheets;
Proactive and results-oriented mindset with a willingness to experiment;
English level: Intermediate or higher (working with interfaces, documentation, and team communication).
Nice to have:
Understanding of behavioral analytics and user journey mapping;
Experience with SQL or BI tools (Power BI, Tableau, etc.);
Background in designing retention campaigns with elements of gamification or user engagement mechanics;
Creative thinking and a drive to implement unconventional ideas.
